Life Asset takes great pride in celebrating the success of its clients, and today, we spotlight Adeola Atekoja, the inspiring founder of Lodeta Consulting LLC. Adeola’s journey from her roots in Africa to becoming a successful entrepreneur in the United States exemplifies the power of her passion, perseverance, and unwavering commitment to helping others share their stories and expertise.
Adeola, who has a background in chemistry with a focus on industrial aspects, immigrated to the United States with her family seven years ago. She began her career as a sales representative in the health sector, and it was during this time that her entrepreneurial spirit emerged. Rather than being confined to a typical laboratory setting, Adeola found herself engaging with people and promoting products that positively impacted their lives. This experience marked the beginning of her entrepreneurial journey and set the stage for her future endeavors.
In 2020, during the COVID-19 pandemic, Adeola found herself at a crossroads. Juggling the demands of family life and a night-shift job, she realized she needed to make a change. It was during this time that she stumbled upon a free training session by Tony Robbins. His message about the power of making profound decisions and following one’s passion resonated with Adeola.
Inspired by Robbins’ words, Adeola decided to take a leap of faith and create her own path. She launched a YouTube channel to train and mentor others to become the best versions of themselves. Adeola shared her own story and experiences, encouraging her audience to believe in their potential and take action towards their dreams.
As her YouTube channel grew, Adeola began to see the impact of her message. People started reaching out to her, seeking guidance on their own journeys of self-discovery and entrepreneurship. It was then that Adeola realized she could turn her passion for empowering others into a business. She began offering coaching services and hosting events, helping her clients navigate the challenges of personal and professional growth.
From this humble beginning, Lodeta Consulting LLC was born. Adeola’s unique approach, combining her own experiences with practical advice and support, resonated with her clients. She helped them identify their strengths, package their skills and expertise, and share their stories with the world. Adeola’s journey from YouTube mentor to successful business owner demonstrates the power of following one’s passion and taking bold action in the face of uncertainty. As her experience working with clients grew, so did her services.
Lodeta Consulting LLC now offers a comprehensive range of services, including a unique “done for you” writing model that helps clients document their stories through personalized video interviews. Through coaching and consulting, Adeola guides clients through the journey of packaging their knowledge and experiences into books, helping them navigate the challenges of the writing and publishing process. Despite initial challenges, such as proving her credibility and managing all aspects of the business single-handedly, Adeola’s determination never wavered.
Adeola’s partnership with Life Asset was a turning point in her entrepreneurial journey.
“I saw them as the go-to place for anyone that wanted to start any business endeavor, and you’re not able to attract the funding that you need based on some of the bottlenecks that exist in the typical banking,” Adeola shares.
Introduced to the organization by a fellow African entrepreneur, she was immediately impressed by the wealth of resources and training opportunities available. The small business development training, in particular, helped Adeola develop a CEO mindset and connected her with a supportive community of like-minded individuals, a support system that was instrumental in her success.
“Entrepreneurship is a journey, and the part of the training that really resonates with me, is how they actually help you have the business development training, starting with your mindset. Another one of the aspects of the training that I really appreciate is the one that focuses on seeing yourself as the CEO of your business. And now you begin to position yourself through training and through entrepreneurship exposure,” she adds.
If there is one piece of advice she would give aspiring entrepreneurs, it would be the importance of financial education. She stresses the need to develop the right habits with money, keep accurate records, and make sound financial decisions. She believes entrepreneurs must approach their finances objectively and understand how to manage their income effectively. These principles, combined with Adeola’s unwavering dedication, have contributed to her business’s success.
She emphasizes how, “If you want to achieve your goals as an entrepreneur or business owner, you need to wear a cap that is not emotional when it comes to money. You have to make sure you get it right. Your books are straight. You have to have the right habits. When money comes in, you know where it’s coming from, you know how to proportion it out and manage it. It’s all about the financial education you need to have that is going to make you succeed at that business.”
Lodeta Consulting LLC is making a significant impact on the community by empowering individuals to share their stories and expertise. Adeola’s own book, “Connecting the Dots,” serves as a prime example of how packaging one’s knowledge can open doors to speaking engagements, coaching, and mentorship opportunities.
In her book, Adeola guides readers on a journey of self-discovery, helping them uncover hidden treasures and find their true potential. She shares secrets to navigating life’s challenges and encourages readers to shift their mindset, ultimately leading to a change in their perspectives on life, purpose, and vision. To date, Adeola has helped over 13 aspiring authors become bestsellers, with many more in the pipeline.
One of the most important takeaways Adeola shared is:
“This is what entrepreneurship is all about. That you already have a gift inside, you have a talent, you have something of worth to exchange. Because we are engaged in a market, and everyday, somebody is trying to sell you something. It’s all about how you’re able to package what you have. And that is the journey. How can you package your skill?”
Looking ahead, Adeola has ambitious plans for her business that are sure to inspire others who have similar goals and aspirations. She currently aims to scale Lodeta Consulting LLC and help 500 aspiring authors achieve bestseller status in just a few years. To achieve this, she plans to expand her team, increase branding and advertising, and host public events. In this journey, Life Asset’s continued support will be crucial to help Adeola achieve her goals and extend her impact to even more individuals across Maryland and beyond.
Adeola Atekoja’s inspirational journey showcases the power of passion, perseverance, and the support of organizations like Life Asset. As Lodeta Consulting LLC continues to flourish, Adeola remains dedicated to her mission of empowering others to share their stories and embrace their roles as the authors of their own lives.
To learn more about Adeola Atekoja and Lodeta Consulting LLC, or to contact her for speaking engagements, coaching, or consulting services, please visit her website or reach out using the contact information below:
Website: https://lodetapublishing..com/
Email: info@lodetapublishing.com
Phone: (443) 649-4162